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Google Ads Management

SEMplefy knows one of the quickest ways to get your real estate or mortgage website on the first page of Google is by launching a Google Ads campaign.

Google Ads operates on a cost-per-click (CPC) model. Each business will bid on keywords and cost of each click. Google looks at a combination of factors, including the quality of ad copy and the relevance of keywords and the overall quality of ad campaigns, as well as the size of their keyword bids. The ad that appears on the page on an advertiser’s Ad Rank. Your ad score is a combination calculated by multiplying key factors – Cost Per Click (CPC) your bid (the amount you are willing to spend) and quality score (your click-through rate, quality score, and landing page conversion). We will create a winning campaign that allows your business to continuously reach potential customers at a cost that fits your budget.

SEMplefy will start with an analysis and create a custom setup process before you start advertising. We will target the best platforms that enable ads on - Google, Bing, and Facebook. These platforms perform best with a custom setup specific for each client and their business arena. SEMplefy’s understanding of your business model, Google Ads knowledge and experience, along with in-depth industry analysis, will give us a clear path of direction to create an individually targeted Ads campaign for a business.

Ad copy is the most important aspects of a successful Google Ads campaign. Our focus will be on creating original ad copy that will focus on your local area for your landing pages. We will create multiple Google Ad groups with a low keyword count that is relevant to your business — allowing ad copy to be specific to those keywords, which makes you stand out from your competitors competing for ads.

Managing Google Ads Campaigns

Setting up a Google Adwords or Yahoo Search Marketing Ads account is the most straightforward part. Optimizing your search marketing dollars for the maximum conversion is were a focused skill set come in. SEMplefy manages Google Ads campaigns with a focus for optimizing click-thru rates & conversions. We research your local area and businesses primary focus for the highest value keywords for the website or landing page. Adding the write compelling ad copy that brings people to your website and to increase your Ads campaign Quality Score.

SEMplefy will create your new real estate or mortgage campaigns, and then manage them regularly to make sure they continue to produce results. Regular account activity is one of the main factors of account success. SEMplefy will analyze the performance of your account and make adjustments to keep your campaigns optimized.  

Add additional Google Ads Keywords: Expand the reach of your Ad campaigns by adding keywords that are relevant to your real estate or mortgage business. Add Negative Keywords: Add non-converting terms as negative keywords to improve campaign relevancy and reduce waste on your spend. Split Ad Groups: Improve click-through rate (CTR) and Quality Score by splitting up your ad groups into smaller, more relevant ad groups, which will strengthen targeted ad text and landing pages. Review Costly Google Ad Keywords: higher-priced, under-performing keywords will be shut off. We will refine Landing Pages: Modify or update the content and calls-to-action (CTAs) of your landing page to better with individual search queries which will assist with conversion rates. 

SEMplefy Google Ads management includes but is not limited to these features:

  • Google Ads Search Marketing strategy consultation
  • Setup of Ad accounts
  • Keyword research, discovery & development
  • Ad copy creation and testing
  • Daily monitoring and optimization of your Google ads.
  • Landing page creative design and testing
  • Monitoring metrics; clicks, impressions, click-through rates, and average cost-per-click (CPC)
  • Setting an ad budget
  • Monthly reporting services


SEMplefy will make sure the customers don't go to your competitors. Optimizing you and your real estate or mortgage company to keep a steady stream of leads for your business.
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