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SEO

SEO
Search Engine Optimization

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What Is Search Engine Marketing?

The most common form of SEM is organic search: Search Engine Optimization (SEO). SEO refers to a variety of techniques that are designed to help your real estate or mortage website rank higher in search engine results page (SERPS) Optimizing your website involves researching the right keywords or phrases that resonate with your local customers or potential customers that are searching online looking for your products or services. The next step involves writing original web content using those keywords in a way that is easy for search engines to read, but still readable with relevant information for your website visitors. SEMplefy applies onsite and offsite SEO for maximum results.

Onsite SEO:

  • Incorporating the chosen keywords into title tags, meta descriptions, heading tags, adding alt text, and modifying each according to Google's everchanging updates.
  • Blog posts and page copy that is written and optimized with quality content
  • Clean and formatting page URLs 
  • Optimized page load speed  and Accelerated Mobile Pages (AMP)
  • Social sharing integration within your content (how easily can others share the content)

Offsite SEO:

  • Creating a high quality, natural backlink profile- Having other high authority websites link to your site naturally. Specifically those with higher domain authority and content relevant to your website and traffic
  • Social sharing signals- Having your content shared by others has been shown to increase the page authority’s strength
  • Social bookmarking 

Again there several other factors that contribute to Off-Page SEO. SEMplefy will customize your SEO to fit your real estate or mortgage website and relevant traffic.

In addition to SEO, there are multiple options for organic SEM that will most likely redirect users directly to your website while simultaneously promote your local business. These strategies include but are not limited to- SEO Video, Social Media, Online Customer Review Sites and tools such as Google Analytics, Google my Business, and Google Maps.

Leveraging the link between SEO and Google or Facebook Ads is an integral part of the SEM concept. Both SEO and Google Ads aim to maximize your companies website in search while adding new potential visitors to the site. SEMplefy will create the process of setting shared goals and combined metrics, evaluating data together to determine future strategy or discuss with you which of these tools works best to get the right traffic for selected keywords in the national and local search results. Using SEO and Google Ads together makes being found increase along with the additional benefit of optimizing both for conversions and costs.

SEMplefy’s goal is to drive the right traffic and new visitors to your real estate or mortgage website. We then have the opportunity to convert the right traffic and visitors into new customers.

 SEO Checker &
Website Analysis

Enter the URL of your website or landing page and see how optimized it is for one keyword or phrase. We will contact you with your score and some tips & recommendations.

SEO Checker & Website Analysis

Send us your details and we’ll get back to you to schedule a time to talk.

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